SLAM was born on December 19, 1979, in Genoa, the result of the vision and passion of four friends: Gian Andrea Zucchi, Luigi Monaco d’Arianello, Giovanni Crosio, and Andrea Laura. United by their love for the sea, sailing, and regattas, they set out to revolutionize technical sailing garments in Italy. Their journey began with a simple question: Is there a type of clothing that can enhance the sailing experience?
At that time, the answer was no. This sparked an innovative idea: they chose Thermal Fleece, commonly known as
"pile," as their material of choice. While pile was mainly used for stuffed animals and interior linings, SLAM’s founders recognized its potential for sailing.
They noticed that English sailors were already using it in competitions and decided to introduce it to the Italian market.
This decision marked the beginning of a revolution.
On December 19, 1979, these four friends delivered the first pile-made sailing sweaters to several boats participating in the Winter Championship, forever changing the perception of technical sailing garments. Since then, SLAM has consistently pursued new yarns and materials, ensuring that everything the textile industry offers can be adapted for use at sea by sailors and athletes.
From their historic headquarters in Piazza S. Matteo, within the 14th-century Palazzo del Capitano Domenicaccio Doria, SLAM began producing and selling their first garments, establishing a maritime identity and becoming a symbol of innovation and quality in the sailing world.